A Masterclass in Matchmaking

In the last week of August, our Chiswick Director agreed four sales – three of these were agreed before the property details were made public or launched online.  Two central Chiswick properties located just off the High Road, a property in the Bedford Park borders and a property in Grove Park were all agreed in one week.  Read on for a masterclass in matchmaking the perfect buyer to their ideal home.

 An outstanding property on the prestigious Grove Park Road languished on the market for five months with two other local estate agencies.  Paul Cooney, our Chiswick Director, took on the beautiful home and only two viewings later he’d swiftly agreed the sale.  The property was sold before the details were launched on any of the property portals and in the last week of August when other agents clock out and publicly proclaim the summer market “dead.”  His initially sceptical clients, weatherbeaten and exhausted by broken promises from the two other agencies, were over the moon.  They immediately went shopping in the knowledge that their transaction was agreed and in Chiswick’s safest pair of hands.  The found their forever dream home – a stunning newly built four bedroom detached house in Hampshire.  With the sale proceeding and the removal service booked, they said of Paul’s service, “Paul treats each client to a very personal service and works long hours to ensure they receive this unique service.  I’d definitely recommend him.”  

The moral of the story is that Paul works differently to the average agent.  He takes the extra time, time that many other agents simply aren’t willing or able to devote, to truly get to know his buyers.  He establishes genuine relationships with them, learning the intricacies of their situation: do they prefer Victorian or Edwardian architecture, would a north facing garden really be a deal breaker, what prized piece of heirloom furniture absolutely must fit in the master bedroom, how arduous is their daily commute.  Instead of encouraging his buyers to see every property he lists, which is standard practice for some agencies, he introduces them to the most suitable homes – an exercise that builds trust and ultimately leads to excellent offers, delighted clients and relieved buyers.  His “purple book” of west London’s keenest and most proceedable buyers is the stuff of legend.   

If you are considering selling and want your property handled with kid gloves, call Paul on 020 8996 5120 or email him on paulcooney@hortonandgarton.co.uk.