Best (Bids) in the West

This is the tale of an unextended, unassuming upper maisonette in the heart of Wendell Park on Aylmer Road – a sale was agreed on Saturday at almost 8% above the asking price. The property came to market in the middle of July and exactly one week later achieved enough interest to attract five best and final bids. This potential-packed property was perfectly priced by our Chiswick Director Paul Cooney who knows exactly how the west London market is moving. Paul has priced and sold £300 million worth of property in all areas of Chiswick, including Wendell Park. He says, “The right asking price is the key to selling. Accurately priced, your property will generate a buzz and buyers will flood through your door. Overprice by even 5% and potential buyers will be put off because they will think your property is out of reach. We achieved interest from several superb buyers and now have three disappointed parties who are looking to buy in Wendell Park.” We have a very happy client and an equally happy buyer, but we also have three sets of disappointed buyers who are looking in the area and are ready to move. If you are considering selling your property in the Wendell Park area and would like advice from West London market leaders, give our team a call.

Paul also notes that contacts are key. “We have established relationships with the best local tradespeople in west London. Matt and his team at Chiswick-based Ash Island Lofts are invaluable to us, especially with properties like Aylmer Road that could be extended into the loft space. They view our properties for sale, carefully examine the floor plans and local authority planning portal, and offer on-site phone estimates for loft conversions to our potential buyers. This provides an accurate cost of building works for our buyers considering potential projects and helps them clarify whether it’s a property they want to pursue. Their reputation in west London is impeccable with customer service to match. The solid structural works aren’t let down by a haphazard finish – it’s always immaculate with Ash Island. Their teams are never subcontracted so the works are to the same high standard for every project they take on.” To discuss your project with Matt and his team, call them on 020 8166 5145 or visit