Record breaking prices in Brackenbury Village by John Horton MNAEA MARLA

Brackenbury Village Property Sale Exceeds Expectations

I’ll set the scene: the bleak English midwinter is upon us; it’s January in West London. Most agents will tell you this is their quietest time of the year… phones are dead, inboxes are empty. (To be honest, I can’t remember the last quiet day in Horton and Garton HQ!) We listed a fashionably unmodernised Victorian cottage in perennially popular Cardross Street, set in desirable Brackenbury Village. We marketed the property for ten days. Seventy one viewings and thirteen offers above the asking price later, it was sold – for a record smashing pound per square foot price! No other property on Cardross Street has ever commanded such a premium. Our delighted client had thirteen offers to choose from and eleven days after agreeing the sale contracts were exchanged.

Trustworthy Market Valuations is the Key

But why? Is the market on fire? Flooded with buyers? Is there a historically high volume of transactions in Hammersmith? No on all counts – in fact, quite the opposite. Our unique brand of intelligent agency sets us, and our properties, apart. Research has demonstrated time and time again that properties listed for their real market value from day one achieve a higher price than those initially priced unrealistically. Honest, accurate, sensible pricing – straight from the start – has never been more important. Today’s ever-changing market challenges even the most experienced estate agents. Sellers and landlords rely upon our ethics and professionalism to guide and advise them on asking prices. These asking prices then set the scene for the sale or let. Hard work, clever negotiation and experience then come into play when the property is launched. Will it be bleak midwinter with not a buyer to be seen or sun-soaked summer with buyers aplenty?

We Have A Different Approach To Selling Property in West London

If your property has languished on the market for eight weeks or more it’s time for a Plan B (or Plan H&G!). Is your agent’s marketing strategy as stale a the box of crackers in the back of your kitchen cupboard? Do you get the feeling they intentionally misled you on the real value of your property in order to win the listing? Unfortunately, this is the oldest trick in the book. In my opinion, these are the agents that give our industry a bad name… they couldn’t value a £5 note! If you’ve been sucked in by one of them you have two options: you can steel yourself for the long haul, make a cup of tea and listen to the crickets (spoiler alert: they won’t call you, you’ll call them) or you can choose an honest, hard-working, intelligent agent who puts the client first. There is no doubt the current property market is challenging – it could frustrate any seller or landlord – so if you need an experienced view on how it’s moving in your street, pop into our office or call 020 8819 0510 and ask for John Horton. I’d be very pleased to meet you.