Independent boutiques in West London

Independent Boutiques in West London

We’re very fortunate to have a broad selection of wonderful and unique independent boutiques in West London.

From the newer additions such as the newly opened Lark on Askew Road to the longstanding boutiques dotted along Turnham Green Terrace, there is a selection of shopping options in West London.

In this blog, we highlight many of the independent boutiques in the area and share what they’re best known for and why you might want to shop local and visit one of these stores.

Independent Boutiques in Shepherd’s Bush

J.W. Beeton

141 Askew Rd, London W12 9AU

J.W. Beeton is a family run independent lifestyle store that was originally opened in East Yorkshire in 1863, back then they specialised in selling willow products such as baskets and toys. J.W. Beeton’s London store originally opened in 1996 in Notting Hill, moving to Shepherds Bush in 2015.

Over the years the business has evolved is now the perfect place to stop in to look for new additions for your wardrobe or pick up a thoughtful gift.

J.W. Beeton


111 Askew Road, Shepherd’s Bush, W12 9AS & 11A Devonshire Rd, Chiswick, London W4 2EU

Lark offers a beautiful lifestyle and home store that endeavours to support local companies, people, and products, which you’ll find in their shops. They are a multi-award winning family-run independent business.   

As its popularity as a place to find the perfect gift, whoever the recipient, Lark have expanded over the last 18 years and now have several shops across London with their most recent new store being here on Askew Road.

Lark London

Stuart’s London

35-37 Uxbridge Road, Shepherd’s Bush W12 8LH

Famous for their men’s fashion offering, Stuarts pride themselves on the luxury and heritage menswear brands carefully sourced from around the world and stocked here in Shepherd’s Bush.

Originally opened in 1967, Stuarts is perhaps best known for their contribution to the Mods and 80s Casuals subculture. Today they offer both contemporary fashion items and for those who love retro fashion they also stock a selection of vintage brands too.

Stuarts London

Independent Boutiques in Chiswick


1 Bedford Corner, South Parade, Chiswick, London W4 1LD

‘Stylish living… naturally’ Originally opened as an online shop in 2012, following success we West Londoners can browse Griege offerings in person at their store on Bedford Corner (it’s next door to the popular Post Room café).

Griege offers an eclectic range of home and garden accessories ranging from ceramics to candles, throws and a selection of furniture and as its name suggests, many items are grey or beige in colour.

Griege is an ideal place to look for new additions for your home or to find a gift.

Griege Lifestyle


17 Turnham Green Terrace, Chiswick, London W4 1RG

Damsel is a designer fashion shop for women, connecting great brands and stunning items with local shoppers. From denim to dresses, heels to loungewear, Damsel carefully puts together a selection for each season to ensure all their customers are excellently dressed, whatever the occasion.  

The brainchild of sisters Kat and Oz, who wanted to create a boutique they themselves would want to shop in.

A visit to Damsel is high on the list if you’re on Turnham Green and in search of some new items for your wardrobe or are looking for a gift as they have an excellent range of accessories too.

Independent boutiques in West London Damsel

American Pie

198-200 Chiswick High Rd, Chiswick, London W4 1PD

American Pie on Chiswick High Road offers a carefully curated selection of designer branded clothing.

From Ralph Lauren to Hugo Boss and several, perhaps lesser known but highly desirable, designer clothing lines are stocked in store. Whether you’re seeking designer clothing or accessories, American Pie is worth popping into as it’s likely they’ll have just what you’re looking for.

Wild Swans

14 Devonshire Rd, Chiswick, London W4 2HD

Wild Swans is a unique boutique in Chiswick offering Scandinavian fashion, lifestyle, beauty and homeware items.

Founded by Danish-born Caroline Van Luthje, the store has a Scandinavian sense of hygge and calm, perfectly complimented by pops of vibrant colour.

The Times Magazine says ‘Wild Swans has the best selection of Scandinavian fashion in London’

Wild Swans


47 Turnham Green Terrace, Chiswick, London W4 1RP

Opened by Oxana Magiera in 2007, Oxana is a longstanding and cherished boutique on Turnham Green Terrace. Before opening her own store Oxana worked in retail as a buyer for many brands including Hermes.

At Oxana clients can expect beautifully curated collections by colour to enable them to build a versatile and hard-working wardrobe. Items are carefully selected for their quality to ensure they will stand the test of time as treasured items of clothing.

Oxana also sources one-off and bespoke jewellery items that can be customised. It’s easy to see why this boutique is so popular with Chiswick locals.

Oxana Lifestyle


49 Turnham Green Terrace, Chiswick, London W4 1RP

Lizard offers a range of the most up to date and contemporary fashion for women, mainly from Italy. Items stocked are individually selected to ensure customers can enjoy the latest trends whilst not following the crowd and mainstream high street fashion.  

This Chiswick Womenswear Boutique has a long history, originally established in 1983, and continues to offer locals the finest in Italian fashion.

IRIS Fashion

12 Turnham Green Terrace, Chiswick, W4 1QP

IRIS fashion is an independent boutique with four locations across London.

Born from a shared idea to bring easy, accessible fashion to their local area by Annie Pollet and Sarah Claassen in 2004, IRIS fashion aims to create timeless pieces for your wardrobe.

Following the success of their stores, they created an online store in 2013, offering their collections to a wider audience.

The collection focusses mainly on dresses and soft separates, and draws inspiration from the vintage prints, silhouettes and fabrics of the eclectic 1970’s. These collections evolve every season.


12 Devonshire Rd, Chiswick, London W4 2HD

Located on Devonshire Road, aprilmae is a contemporary women’s clothing store that offers a wonderful selection of designer womenswear to suit everyday and occasion wear pieces too.

The rails are filled with a diverse mix to suit all tastes and offer both style and comfort. You’ll find stripes, denim, camouflage and tie-dye, and items made from organic cotton, linen and Tencel.

A very popular outlet, aprilmae was opened by Lucy, who resides in Chiswick with her husband and two children.

Whilst the store is predominantly womenswear, by demand, they have stocked ‘mini me’ items of matching childrenswear and they have a selection of gifting items too.

The aprilmae storefront is the header image from this blog.

Independent boutiques in West London aprilmae

Shopping at Independent Boutiques in West London

With such a broad selection of independent boutiques in West London, it’s easy to see why so many locals rarely feel the need to leave the area they call home.

A shopping excursion to any of these independent boutiques is made more enjoyable by the choice of fine eateries that are dotted across the area, meaning a full day can be made of shopping local. Furthermore, on the days when there is a market such as the Chiswick Flower Market, there are even more opportunities to buy from largely local, independent retailers.

Being a local independent estate agent in West London, we champion local businesses and actively encourage our clients to choose these businesses when shopping, if there are any independent boutiques that you feel we’ve missed please do get in touch.

As always, contact us to discuss any property related matters and we’d be delighted to speak with you, without obligation.