West London Property News

Winter 2026

ISSUE 17

Horton and Garton Estate Agents

In this edition of West London Property News, we reflect on a strong start to the new year, following a period of recalibration at the end of 2025. Across Hammersmith, Shepherd’s Bush, Chiswick and the surrounding areas, the market has remained active, buyers returning with confidence and sellers benefiting from renewed momentum at the start of the year.

A positive start to 2026

The final quarter of 2025 marked a period of recalibration for the property market. While national uncertainty briefly influenced decision-making towards the end of the year, underlying demand in West London remained resilient.

As 2026 begins, confidence is already improving. Rightmove has recorded a 2.8% rise in asking prices in January, alongside a 67% surge in buyer enquiries immediately after Christmas.

Locally, this uplift is clearly reflected in our activity. Sales agreed across our West London offices are up 17% year on year, supported by a 55% increase in offers received, and new buyer registrations up 60% compared with the same point last year.

This level of demand is creating strong momentum for well-priced homes coming to market.

This is a market that’s moving forward with confidence. When pricing, presentation and strategy are aligned, we are seeing strong demand and very positive outcomes.
John Horton, Owner and Director

SALES IN WEST LONDON

A selective market that rewards preparation

Across West London, buyers are active but discerning. Homes launched at accurate price points and presented well are continuing to sell, often within weeks. Properties that feel overpriced or under-prepared are taking longer and inviting negotiation.

We’ve seen a clear shift in pace since the start of the year. Buyer confidence is back, and well-presented homes are attracting strong interest quickly, often with multiple offers early in the campaign.
Jake Woolford, Sales Manager W12 & W14

Rightmove’s latest UK-wide data reinforces what we are seeing on the ground. Homes priced correctly from day one are around twice as likely to find a buyer, typically doing so in just over three weeks, compared with closer to seven weeks where a price reduction is needed.

Buyers are still moving, but they are more considered. The homes that stand out are the ones that are easy to say yes to – well presented, sensibly priced and marketed with clarity.
Louise Jones, Chiswick Sales Manager W4

Family houses and well-located flats remain the most resilient parts of the market, particularly where homes offer practical layouts, outside space and good transport links.

The quality of enquiries has noticeably improved. Buyers are decisive and motivated, and when homes are priced correctly from day one, they are selling with real momentum.
George Smith, Sales Manager W6

LETTINGS IN WEST LONDON

A calmer market, driven by quality

Tenants have more breathing room, but the best homes still let quickly. Presentation and proactive management make a real difference in securing and retaining good tenants.
Aggie Tukendorf, Lettings Director

After several years of intense competition, the lettings market is beginning to rebalance. Average advertised rents in London dipped by 0.7% in Q4, although rents across 2025 still rose by 2.2%. Competition has eased, with enquiries per property falling from 14 last year to 10 in 2025.

That said, good quality homes in West London remain in short supply, and demand continues to be robust. Many tenants are choosing to renew, reflecting both satisfaction and a desire for stability.

Looking Ahead

A confident but measured spring market for West London

With greater clarity following the Budget and the Bank of England cutting base rate from 4% to 3.75% in December, affordability has already begun to improve, supporting growing confidence as we move towards the spring market. For West London, success will continue to depend less on timing and more on strategy.

For sellers, that means realistic pricing and strong presentation. For buyers, it means being ready to act when the right home appears. W4, W6 and W12 remain highly desirable areas to live, and the fundamentals that underpin demand here remain firmly in place.